PUMA joined streetwear brand STAPLE on a newspaper-inspired apparel collection inspired by Gidra, an Asian-American student-run newspaper made in response to anti-Asian sentiment in 1969. The collection was also inspired by the Stop AAPI Hate social movement and its contributions to the Asian American community. The collection honors Gidra with each apparel item highlighting designs taken from the student newspaper.
The collection includes three sets of sneakers, t-shirts, a hoodie, anorak jackets, and pants. Two of the sneakers are PUMA Suedes models in yellow as they draw inspiration from King Ghidorah, a fictional monster from the King Kong movie franchise. One of the t-shirt designs comes in white with co-branded logos on the chest and Chinese characters translating to the word "peace." The PUMA x Staple collection is available on March 31.
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Trend Themes
1. Newspaper-inspired Apparel - The trend of using newspaper-inspired designs and themes in apparel collections could disrupt the fashion industry by offering a unique and historically inspired product.
2. Asian-american Empowerment - The trend of creating collections that empower Asian Americans through fashion can disrupt the fashion and retail industry by capturing a growing and underserved market.
3. Social Movement-inspired Collections - The trend of launching collections inspired by social movements can disrupt the fashion and apparel industry by tapping into a consumer desire for socially-conscious and politically-relevant products.
Industry Implications
1. Fashion - The fashion industry could leverage the newspaper-inspired designs and themes to create unique products and serve a historically-interested consumer base.
2. Retail - Retailers could create new product lines and campaigns that empower marginalized communities like the Asian-American market.
3. Marketing - The trend of creating socially-conscious collections can lead to new marketing and advertising campaigns as brands respond to consumer desires for ethics and activism.