Nobis, a Toronto-based outerwear brand, was welcomed by its neighbors and the fashion community in New York City this year. With Nobis' partnership with NYMD, the brand was also able to unveil an exciting and fresh direction.
NYMD presented six returning and four new emerging brands during New York Fashion Week, along with Nobis' FW22 collection, on Friday, September 9th, giving guests the opportunity to explore designers and collections. With an eye towards the unexpected, Michael Kerr created the designs for Nobis' FW22 collection. Nobis' new men's collection showcases the company's technical capabilities and adaptability while providing protection from the elements.
NYMD featured ten designers collectively - including Nobis, Nicholas Raefski, A.Potts, Teddy Vonranson, and others.
Unexpected Men's Jacket Collections
New York Men’s Day Featured Canadian Title Sponsor Nobis
Trend Themes
1. Unexpected Men's Jackets - Nobis' collection showcases the company's technical capabilities and adaptability while providing protection from the elements.
2. Emerging Men's Fashion Brands - NYMD presented six returning and four new emerging brands during New York Fashion Week.
3. Outerwear Innovation - Nobis' partnership with NYMD highlights an exciting and fresh direction for the outerwear industry.
Industry Implications
1. Outerwear - Nobis is a Toronto-based outerwear brand that showcased its FW22 collection during NYFW.
2. Fashion - NYMD presented ten designers collectively, showcasing the latest trends in men's fashion.
3. Retail - The unexpected direction of Nobis' collection highlights the potential for disruptive innovation in men's retail fashion.