Billboards often embody the glamour of a high-fashion lifestyle that drips in ultimate luxury, something that Natan Dvir exposes to be incongruous with reality in his New York City street photography.
Astounded by the giant billboards that line the streets in New York, completely changing the landscape of the city, the photographer found it interesting to compare the bigger-than-life worlds of the advertisements with the average, everyday people. The sparkle and glamour of the fashion world doesn't coincide at all with what is happening right below the ads, making reality seem even less perfect than it was before this extreme juxtaposition took place.
In his 'Coming Soon' collection of New York City street photography, Natan Dvir compares the realities of the advertising world and the real world, exploring their incompatibility.
Billboard Cityscape Captures
Natan Dvir Compares Realities in His New York City Street Photography
Trend Themes
1. Street Advertising Realities - Exploring the incompatibilities between the advertising world and real life in street photography.
2. Juxtaposed Landscapes - Drawing attention to the differences between advertising and everyday life in urban environments.
3. Perfection Vs Reality - Highlighting the incongruity between the grandeur of billboards and the reality of the daily hustle and bustle.
Industry Implications
1. Advertising - Finding opportunities for campaigns that focus on realistic portrayals of urban life.
2. Photography - Exploring the possibilities of combining contrasting elements to showcase a unique perspective.
3. Fashion - Integrating realistic portrayals of life in advertising campaigns to connect with consumers in a more authentic way.