The Vogue China January 2015 New Year, New You editorial paves the way for new years resolutions. Model Mona Matsuoka is showcased lifting weights and hanging from rings, mimicking many of the gym commitments that are often made come January.
Stylist Brian Molloy updated standard workout wear. In place of track pants and athletic tops were cut-out full piece suits and strappy items mimicking the looks of poolside apparel. While this selection of clothing may not be fitting for the typical track, the collection is nonetheless breathable and ideal for quick movement.
Makeup artist Benjamin Puckey kept Matsuoka subdued. In line with the athletic set was Puckey's use of a neutral lip tone and minimal mascara, the perfect look for recreational activities.
Body Building Editorials
The Vogue China New Year, New You Photoshoot is Athletic
Trend Themes
1. Athletic Fashion - Opportunity for fashion brands to create stylish and functional workout wear that bridges the gap between athletic apparel and everyday fashion.
2. Fitness Resolutions - Opportunity for fitness industry to offer innovative and personalized workout programs and services to capitalize on the New Year's resolution trend.
3. Recreational Makeup - Opportunity for cosmetics companies to develop makeup products that are specifically designed for active individuals, with long-lasting and sweat-proof formulas.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity for fashion brands to integrate athletic elements into their designs, catering to the growing demand for functional and stylish workout wear.
2. Fitness Industry - Disruptive innovation opportunity for fitness companies to leverage technology and analytics to offer personalized training programs and create a seamless fitness experience for customers.
3. Cosmetics Industry - Disruptive innovation opportunity for cosmetics brands to develop makeup products specifically tailored for active individuals, addressing their unique needs and preferences.