New World. Same Energy. is the name of Acura's brand-new 2023 campaign and for its marketing strategy, the company taps the multiverse. In terms of branding, the virtual world has been deemed "the fight that keeps on giving."
With its 2023 New World. Same Energy. campaign, Acura spotlights its all-electric vehicle offerings. The focus is placed on a 60-second video, directed by Dave Meyers, and set to Mötley Crüe’s 'Live Wire.' The sequence shows viewers six different realities. It begins in the Future-Verse with the 2023 TLX Type S. Next up is the Racer-Verse with Acura's ARX-06 electrified race car. The Anime-Verse boasts Chiaki, followed by the 2023 MDX Type S in the Joneses-Verse and the 2023 RDX in the Lunar-Verse. The video finishes off with the EV-verse "where all the various worlds merge."
All-Electric Vehicle Multiverse Ads
Acura Launches Its New World. Same Energy. Campaign
Trend Themes
1. Virtual World Branding - The use of the virtual world for branding presents an opportunity for businesses to create new experiences for customers and differentiate themselves in the market.
2. All-electric Vehicles - The rise of all-electric vehicles presents an opportunity for businesses to disrupt the automotive industry by offering sustainable alternatives to traditional gas-powered vehicles.
3. Multiverse Marketing - Multiverse marketing offers businesses an opportunity to showcase their offerings in multiple dimensions and engage with customers in unique ways.
Industry Implications
1. Automotive Industry - The automotive industry has an opportunity to innovate by transitioning towards the production of all-electric vehicles.
2. Marketing Industry - The marketing industry has an opportunity to leverage virtual reality and other digital technologies to create immersive and engaging campaigns.
3. Entertainment Industry - The entertainment industry has an opportunity to collaborate with businesses to create interactive experiences for customers using virtual reality technology.