Now that spring is in full swing and summer is fast-approaching, new women's Nikes have been made available -- with the brand's Air Presto and Mayfly Woven being the silhouettes that were most recently transformed for the season.
The formerly mentioned has a bold design, due to its hefty use of a vivid hue of lilac, which covers the entirety of the uppers as well as parts of the midsoles. With a mesh material featured on the uppers, the Air Prestos have a breathable design that's perfect for hotter climates.
The other model that was updated for the new women's Nikes range, the Mayfly Woven, features the feminine hue of lilac much more minimally -- with it making up a suede ribbon that's sewn into the uppers. The rest of the sneakers' uppers are overtaken by a subdued tone of beige, and are finished off with white soles.
Exclusive Lilac Sneakers
These New Women's Nikes Feature Feminine Colorways for the Summer
Trend Themes
1. Feminine Colorways - Brands can offer more color options that appeal to the female market
2. Breathable Design - Material innovation to complement breathable design can enhance comfort for summer activities
3. Minimalist Design - Fashion trends may push for simple, monochrome designs with pops of color as a selling point
Industry Implications
1. Fashion - Designers can take advantage of offering more bold, colorful options for women’s sneakers
2. Sportswear - Incorporating technology to create greater breathability in clothing and footwear is a potential area for development
3. Retail - Retailers may want to explore minimalist designs for their product lines as a response to the trend