With the warm weather just around the corner, Starbucks Canada has unveiled a new summer promotion to make it easier for Canadians to get rewards using the Starbucks App. The new campaign will help consumers easily and safely access their favorite foods and beverages in a fashion that reduces contact with employees and customers. the app offers rewards including a free beverage for new users, 25 Bonus Stars for those that use the app between May 25 and June 7, and Double Star Days between May 19 to 22. After ordering on the Starbucks App, consumers can either pick up their order from an employee at the storefront or at the drive-thru — depending on the location.
Lastly, the iconic quick-serve brand is also offering three new delicious beverages including the Iced Guava Passionfruit Drink, the Ice Pineapple Matcha Drink, and the Ice Golden Ginger Drink. The new drinks will be available starting May 21st, 2020. Also joining Starbucks summer menu are returning favorites, including the S’mores, Mocha Cookie Crumble, and Caramel Ribbon Crunch Frappuccinos.
Rewarding Summery QSR Campaigns
Starbucks Canada Unveils New Summer Promotion
Trend Themes
1. Contactless Ordering - The Starbucks Canada summer promotion aims to reduce contact with employees and customers by offering easy and safe access to rewards using the Starbucks App.
2. Mobile App Rewards - The Starbucks Canada campaign offers rewards, such as a free beverage for new users and bonus stars, to incentivize more customers to use the Starbucks App.
3. Innovative Summer Beverages - Starbucks Canada introduces new and refreshing beverages like the Iced Guava Passionfruit Drink, Ice Pineapple Matcha Drink, and Ice Golden Ginger Drink to attract customers during the summer season.
Industry Implications
1. Quick-service Restaurants (QSR) - The Starbucks Canada campaign showcases the use of mobile technology and contactless ordering, allowing QSRs to adapt to the changing customer preferences for a safer and more convenient dining experience.
2. Mobile App Development - The Starbucks Canada promotion highlights the importance of mobile apps in customer engagement and rewards programs, providing opportunities for the mobile app development industry to create innovative solutions for other businesses.
3. Beverage Industry - The introduction of new summer beverages by Starbucks Canada presents an opportunity for the beverage industry to explore and develop innovative flavor combinations to cater to customer demand.