Activewear company Nike recently debuted a new iteration of its widely popular Nike Air Max 90 titled 'New Species.' Fans of the iconic shoe can now sport the latest addition that includes a lime green chunky sole and forest green logo detailing. The new shoe also boasts a snakeskin texture at the toe, side, and tongue for an added fashion-forward aesthetic.
The new Air Max 90's New Species is perfect for consumers who are seeking a reptilian or alien aesthetic thanks to its unique design. The otherworldly shoe is set to launch in Europe on September 26th and is available to purchase for €160 / £120 at Nike stores and select retailers including Sneakersnstuff and Afew.
Lime Green Chunky Sneakers
Nike Unveils the New Otherworldly Air Max 90 'New Species' Sneaker
Trend Themes
1. Chunky Sneakers - Opportunity for footwear brands to capitalize on the popularity of chunky sneakers with unique and eye-catching designs.
2. Fashion-forward Aesthetics - Opportunity for fashion brands to incorporate unique textures and alien/reptilian themes into their products.
3. Limited Edition Releases - Opportunity for brands to create hype and exclusivity around limited edition sneaker releases.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to create bold and unconventional designs that appeal to fashion-forward consumers.
2. Fashion - Disruptive innovation opportunity for fashion brands to experiment with textures and themes that cater to consumers seeking unique and otherworldly aesthetics.
3. Retail - Disruptive innovation opportunity for retailers to capitalize on the hype surrounding limited edition sneaker releases and create unique shopping experiences for customers.