The new Snapchat filter is launched in support of the World Health Organization, with the hope of raising funds for COVID-19 immediate response efforts. These include crucial actions such as tracking the spread of the virus, ensuring that patients in hospitals receive proper care, and frontline workers are equipped with medical supplies.
The new Snapchat filter is powered by augmented reality and as a result, is highly interactive. It can scan 23 international currency notes across 33 countries and will display how a donation might support immediate response efforts with an AR visualization. Users can tap the 'More' button on the new Snapchat filter and the link will lead them to the World Health Organization's website where they can learn more and donate to the cause.
AR Currency Scanning Filters
The New Snapchat Filter Encourages Users to Donate to COVID-19 Relief
Trend Themes
1. AR Currency Scanning Filters - Augmented reality filters paired with currency scanning can be used for other charitable fundraising efforts.
2. Interactive AR Filters for Charitable Causes - Other companies and organizations can use interactive AR filters to encourage donations for different charities.
3. AR Technology for Donations - AR scanning technology can be used by other organizations to enhance fundraising efforts.
Industry Implications
1. Social Media - Social media platforms can use augmented reality filters and currency scanning to make charitable donations more accessible and user-friendly.
2. Charitable Organizations - Charitable organizations and non-profits can use AR filters with scanning technology to encourage donations for their cause.
3. Mobile Payment - Mobile payment companies can use AR filters with scanning technology to encourage donations and make it easier for users to contribute to charitable causes.