Sportswear label PUMA worked in collaboration with Atelier New Regime on a collection for the Fall/Winter 2018 season. The latest drop draws inspiration from the territory of motorsport as the PUMA silhouettes are adorned in designs representative of Atelier New Regime. The collection offers pieces that sit on the fence that divides fashion with substance as the streetwear label elevates classic PUMA items such as its iconic Suede, Basket Boot, Thunder, Court Platform and TSUGI Jun. All of the pieces are offered in a vibrant orange color option, the same one that adorns the apparel options in the collection as well.
Additional details include enlarged logos and touches of green and black apparel selections. Some key pieces in the collection include the tracksuits, zip-up quilted jacket and a parka with camo designs. The entire collection is set to drop online at PUMA beginning October 6th.
Motorsport-Inspired Sportswear
PUMA and Atelier New Regime Made a Bright Orange Capsule for FW18
Trend Themes
1. Motorsport-inspired Sportswear - Opportunity for disruptive innovation in the sportswear industry by merging high-performance materials and designs inspired by motorsport.
2. Collaborative Capsule Collections - Opportunity for disruptive innovation in the fashion industry by partnering with streetwear labels to create limited-edition collections.
3. Vibrant Color Options - Opportunity for disruptive innovation in the apparel industry by offering bold and eye-catching color choices for consumers.
Industry Implications
1. Sportswear - Opportunity for disruptive innovation in the sportswear industry by incorporating motorsport-inspired designs and materials into performance activewear.
2. Fashion - Opportunity for disruptive innovation in the fashion industry by collaborating with streetwear labels to create unique and highly sought-after collections.
3. Apparel - Opportunity for disruptive innovation in the apparel industry by offering vibrant and unconventional color options to meet consumer demands for individuality and self-expression.