In partnership with Beyoncé's fashion label, Ivy Park, adidas unveiled a new 'Nite Jogger' silhouette that updates the 1980s classic with a bright green and yellow colorway that pairs well with the 'Drip 2' apparel, which also came from the collaboration between the two brands.
The Nite Jogger boasts a bold color-blocked design, splitting the tones of highlighter yellow and forest green over the uppers and soles. With their innovative lacing system, the sneakers can be cinched in to customize the fit, or clipped to a gym bag to allow for easy transportation. With Boost midsoles and leather uppers, the sneakers provide plenty of support and are designed for durability.
The new Nite Jogger is available as a limited edition release through adidas retailers and from the brand's web store.
Revitalized 80s Runners
adidas Launched a New 'Nite Jogger' Model in Collaboration with Ivy Park
Trend Themes
1. Revitalized 80s Runners - The trend of updating classic 80s runners with modern design and technology presents an opportunity for brands to cater to consumers seeking nostalgia and style.
2. Bold Color-blocked Designs - The trend of bold color-blocking on sneakers presents a disruptive innovation opportunity for brands to stay ahead of the curve in terms of style and design.
3. Customizable Lacing Systems - The trend of innovative lacing systems that allow for customization of fit and easy transportation presents an opportunity for brands to provide added convenience and value to their customers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from the trend of updating classic runners with modern design elements and technology to cater to consumers seeking both performance and style.
2. Fashion Collaborations - The fashion industry can benefit from collaborations between luxury fashion brands and athletic apparel companies, which allows for unique and innovative product offerings.
3. Sustainable Fashion - The sustainable fashion industry can benefit from incorporating innovative lacing systems and durable materials into their products to reduce waste and offer more sustainable options to consumers.