BMW has decided to preview its model for the new MINI Cooper 2014 a few days early instead of waiting for the Los Angeles Auto Show. Fans of the MINI Cooper will be happy to know that the new model keeps its iconic look relatively intact.
The new MINI Cooper features a hardtop design and includes more power and technology than found in previous models. The new MINI Cooper is more fuel efficient yet still has an impressive engine—of your choice—under its hood; either a 1.5-liter three-cylinder engine or a 2.0-liter four-cylinder engine. The only problem MINI Cooper purists might have is that the new model is slightly longer and heavier than previous ones.
Today's unveiling of the new MINI Cooper marks the 107th anniversary of Alec Issigonis who designed the original MINI back in 1959.
Speedy Diminutive Roadsters
BMW Unveils the New MINI Cooper for 2014
Trend Themes
1. Fuel Efficiency - The trend of increasing fuel efficiency in vehicles provides an opportunity for disruptive innovation in the automotive industry.
2. Advanced Technology - The trend of incorporating advanced technology in vehicles creates opportunities for disruptive innovation, particularly in the areas of connectivity and automation.
3. Iconic Design - The trend of preserving iconic design elements in updated models presents an opportunity for disruptive innovation in the automotive industry.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trends of fuel efficiency, advanced technology, and iconic design to innovate in the development of new vehicles.
2. Clean Energy - The clean energy industry can align its efforts with the trend of fuel efficiency in vehicles by developing more efficient and sustainable energy solutions for transportation.
3. Consumer Electronics - The consumer electronics industry can explore disruptive innovation opportunities by collaborating with the automotive industry to develop advanced technology features for vehicles.