The new Jordan Westbrook model from Nike is for the consumer who appreciate simplicity in their sneakers. With the upper constructed from rough suede, the updated version has a casual look that's easily incorporated into everyday wear.
This is of course enhanced by the light tan colorway as well, which is carried throughout the entirety of the upper, tongue and laces. The same tone is used for Nike's branding on the new Jordan Westbrook too -- however the Jumpman logo on the heel is included in a slightly darker hue. In doing this, Nike stays true to the minimalist look it aims to maintain, while also keeping the symbol of status its many consumers are proud to sport.
Rough Suede Basketball Sneakers
The New Jordan Westbrook Features a Clean Minimalist Look
Trend Themes
1. Minimalist Sneakers Trend - Opportunities for companies to create minimalist designs for clothing and accessories that appeal to consumers wanting simpler and more streamlined looks.
2. Rough Suede Trend - Opportunities for companies in various industries such as fashion and home decor to incorporate rough suede into their designs for a unique texture and style.
3. Monochromatic Colorway Trend - Opportunities for companies to experiment with single color palettes across multiple products in order to create visually cohesive branding.
Industry Implications
1. Fashion Industry - Fashion companies can create new lines of minimalist clothing and shoes that appeal to consumers who want a simple yet fashionable look.
2. Home Decor Industry - Home decor companies can incorporate rough suede into furniture and decor items to give a unique and interesting texture.
3. Sports Industry - Sports companies can experiment with monochromatic color palettes in their marketing and product designs to create a cohesive and impactful brand image.