These new HARIBO Goldbears are being launched by the brand as part of its 2022 celebrations that mark the brand's 100th aniversary to help consumers get in on the occasion. The brand is introducing several limited-edition products including party hats gummies and fan-requested single-flavor bags that are sure to provide consumers with a way to sweeten up their day. The products are arriving alongside a sweepstakes that will offer consumers the chance to win a getaway to Myrtle Beach, South Carolina.
Chief Operating Officer Rick LaBerge commented on the new HARIBO Goldbears saying, "HARIBO is the original creator of the gummi bear, and we're so excited to celebrate the 100th birthday of our iconic Goldbears in unique and meaningful ways here in the U.S. We'll be marking this momentous occasion throughout 2022, and we want consumers to join in on the fun with us all year long."
Centennial Gummy Bear Candies
These New HARIBO Goldbears Mark the Brand's 100th Anniversary
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Industry Implications
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