For Fall/Winter 2017, a new Converse Tokyo collection was unveiled, which features the brand's iconic star logo and name in a minimal but eye-catching way.
Included in the collection are oversized shearling jackets, unisex bombers, hoodies, denim jackets that feature star-studded ribbons down the arms, graphic shirts, and various styles of bags. The designs that are included on the graphic shirts vary, with some featuring a large star logo, while others simply have the brand's name at the center in small lettering. In addition to the simplistic branding that complements the apparel, the subdued colorways aid in creating versatile pieces that can be combined with ease.
Consumers can expect to find the new Converse Tokyo collection in-store and online.
Minimal Star-Branded Streetwear
The New Converse Tokyo Collection Was Spotlighted with a Lookbook
Trend Themes
1. Minimal Streetwear - Disruptive innovation opportunities can be found in creating minimalist streetwear designs that feature subtle branding.
2. Oversized Jackets - There is a disruptive innovation opportunity in creating oversized jackets with unique design elements, such as star-studded ribbons.
3. Graphic Shirts - Disruptive innovation opportunities lie in designing graphic shirts that feature bold branding or minimalistic designs with a small brand logo.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of minimal streetwear by creating clothing lines that focus on simplicity and versatility.
2. Apparel - There are disruptive innovation opportunities in the apparel industry through the creation of oversized jackets that incorporate unique design elements.
3. Retail - The retail industry can benefit from the trend of graphic shirts by offering a wide range of designs that appeal to different consumer preferences.