In an effort to demonstrate the safety features of the new Camry, Toyota partnered with the advertising agency 22squared to design a bike that's equipped with the car's impressive safety features.
With the help of Priority Bicycles, the car brand developed the two-wheeled ride which promotes the new car while spreading an important reminder about road safety. Like the Camry, this bicycle comes equipped with a moving headlamp that helps increase visibility, sensors that can detect nearby objects and even a button that emits the same noise as the Camry's horn, offering more volume than a tradition bell.
This bike helps promote the car's new safety features, which include a lane-alert system that can inform drivers if they've drifted into the wrong lane, among other helpful amenities.
Promotional Ultra-Safe Bicycles
This Bike is Promoting the New Camry's Safety Features
Trend Themes
1. Safety-enhanced Bicycles - Designing bicycles with advanced safety features to promote road safety and increase visibility.
2. Integration of Car Features - Incorporating car features into bicycles to showcase innovative technologies and create unique promotional opportunities.
3. Enhanced Road Safety Campaigns - Partnering with ad agencies to develop innovative ways to spread awareness about road safety and promote new car models.
Industry Implications
1. Automotive - Exploring opportunities to integrate car safety technologies into other forms of transportation like bicycles.
2. Advertising - Developing creative and unconventional ad campaigns that effectively showcase car features while promoting road safety.
3. Cycling - Creating bicycles with advanced safety features that enhance the cycling experience and prioritize rider safety.