New Balance’s 550 silhouette is one of the most sought-after sneakers in the industry right now. The iconic sneaker, which has been compared to Nike’s signature Air Force 1 silhouette, has been the focal point of a lot of New Balance collaborations in 2022. Now, the sneaker returns in a new ‘Argon’ colorway that features bold tones of white, blue, gray, and off-white. A vibrant blue shade decorates the ‘N’ logos, trim, heel, and midfoot, while a lighter blue covers the lateral 550 brandings, parts of the heel, and the New Balance logo.
Off-white can be spotted on the midsole design, while gray hits portions of the outsole. The New Balance 550 in ‘Argon’ has not yet received a release date, but consumers can expect this colorway to launch before the end of the year.
Bright Blue Lifestyle Sneakers
New Balance's 550 Silhouette Receives the 'Argon' Treatment
Trend Themes
1. Sneaker Collaborations - New Balance's 550 Silhouette continues to be a popular choice for collaborations with other brands.
2. Vibrant Colorways - Bold colorways such as the 'Argon' treatment are becoming popular among lifestyle sneakers.
3. Retro-inspired Designs - Sneaker companies are drawing inspiration from classic silhouettes to create new styles.
Industry Implications
1. Footwear - Companies in the footwear industry can capitalize on the current popularity of retro-inspired lifestyle sneakers.
2. Fashion - The rise of collaborations between sneaker and fashion brands creates new opportunities for cross-industry partnerships.
3. Retail - Retailers can take advantage of the trend towards bold, eye-catching sneaker designs to attract customers and increase sales.