The latest New Balance OMN1S "provides an interesting nod to […] [Kawhi Leonard, who] signed a $103 million USD deal with the Los Angeles Clippers this past offseason." The new colorway is dominated by a green aesthetic that draws inspiration from the appearance of the almighty dollar.
The New Balance OMN1S are ultra-stylish, with a digital gradient fade that adds an interesting touch. It goes from the toebox of the shoe to the midfoot. The footwear giant’s logo is prominently displayed on a tan strap that hugs the ankle. The model also boasts a suave tan midfoot strap that "nods to the rubber bands that often encircle giant stacks of cash." With this in mind, the New Balance OMN1S ‘Money Stacks’ colorway successfully communicates the aesthetic of its inspiration.
Money-Inspired High-Top Sneakers
The New Balance OMN1S are Offered in a New Colorway
Trend Themes
1. Money-inspired Fashion - Opportunity for fashion brands to incorporate money-themed designs into their products, tapping into the fascination with wealth and luxury.
2. Digital Gradient Fade - Potential for shoe manufacturers to experiment with gradient fading techniques in their designs, creating unique and eye-catching footwear styles.
3. Inspired by Athlete Collaborations - Opportunity for sneaker brands to collaborate with athletes and incorporate elements from their career or personality into the design, appealing to sports fans and collectors.
Industry Implications
1. Fashion - Disruption opportunity for fashion brands to create money-themed products and accessories that tap into the desire for status and luxury.
2. Footwear - Innovation opportunity for shoe manufacturers to explore gradient fade techniques in their designs, offering unique and visually striking sneakers.
3. Sports Merchandise - Opportunity for sneaker companies to collaborate with athletes and create limited edition footwear that celebrates their careers, attracting fans and collectors.