Bicycle frame maker Independent Fabrication and New Balance have teamed up to promote the upcoming Single Speed Championships in New Zealand with the New Balance & Independent Fabrication M498.
The New Balance & Independent Fabrication M498 is styled after a frame that Independent Fabrication made specifically for the competition. The suede shoe is wrapped in green all around with black and yellow accents. While I'm not much for fixies, I am a huge fan of this shoe.
Cycling-Inspired Sneakers
New Balance & Independent Fabrication Remix the M498 Running Sneaker
Trend Themes
1. Collaborative Brand Partnerships - Opportunity for brands to collaborate and cross-promote products.
2. Cycling-inspired Fashion - Growing trend of incorporating cycling elements into fashion designs.
3. Sports Event Branding - Rise of brands using sports events for marketing and promotional opportunities.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to create cycling-inspired sneakers and apparel.
2. Sports Marketing - Opportunity for sports marketing agencies to partner with brands for event promotions.
3. Custom Bicycle Manufacturing - Opportunity for custom bicycle manufacturers to collaborate with fashion brands for unique product offerings.