Ruggedly Revamped 90s Sneakers

The New Balance 997H Cordura Brings Back a Retro Style

The New Balance 997H Cordura has been unveiled as a new iteration of the classic 997 sneaker from the brand that will offer avid fans of the retro style to integrate a new edition into their wardrobe.

The sneakers feature a mix of materials like suede and leather along with contrasting upper panels that have been lined with Cordura fabric in place of the traditional mesh base. This adds an inherently rugged functionality that will protect the sneakers from wear at stress points that might otherwise be susceptible to damage with regular wear.

The New Balance 997H Cordura sneakers are priced at $89.99 and come in several color options that bring back 90s style in a big way.
Trend Themes
1. Retro Sneaker Revival - A trend of bringing back classic sneaker styles from the 90s, like the New Balance 997H Cordura, is gaining popularity among fashion-forward consumers.
2. Mixing Materials - The combination of suede, leather, and Cordura fabric in sneakers like the New Balance 997H Cordura presents an opportunity for innovative material mixing in footwear design.
3. Rugged Functionality - The integration of Cordura fabric in the New Balance 997H Cordura provides an opportunity for creating more durable and long-lasting sneakers for active lifestyles.
Industry Implications
1. Fashion/apparel - The fashion and apparel industry can benefit from the trend of retro sneaker revivals, as consumers gravitate towards nostalgic styles.
2. Footwear - The footwear industry can explore innovative material mixing techniques to create unique and desirable sneaker designs.
3. Textile - The textile industry can capitalize on the demand for more functional and durable materials, like Cordura fabric, in the production of sneakers.

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