The New Balance 990 sneaker silhouette first debuted in 1982, boasting a versatile, comfortable and supportive design. To honor the historic legacy of this iconic shoe, the global footwear company announces that it will retail the popular model for its original price — $100 USD. Anyone who is an avid runner will recognize the ultra-cost-effectiveness of the New Balance 990 sneaker rerelease.
To commemorate this occurrence and to highlight the model's versatile nature, Japanese lifestyle magazine GRIND boasts a small editorial feature that shows off the New Balance 990 in four distinct colorways and on different backdrops. From hard-at-work warehouse employees to sleek formal wear, the 990s are appropriate for a variety of settings.
Photo Credits: Kento Mori
Magazine-Commemorated Shoe Releases
GRIND's Editorial Highlights the New Balance 990 Sneaker
Trend Themes
1. Rerelease of Iconic Sneaker Models - Opportunity for footwear companies to capitalize on the nostalgia trend by reintroducing popular sneaker silhouettes at their original price.
2. Editorial Features Showcasing Versatile Sneaker Designs - Chance for lifestyle magazines to collaborate with sneaker brands to highlight the adaptability of their products in different settings.
3. Affordable Sneaker Options for Avid Runners - Potential for athletic shoe manufacturers to offer cost-effective options to running enthusiasts without compromising on quality.
Industry Implications
1. Footwear - Opportunity for footwear companies to capitalize on the nostalgia trend by reintroducing popular sneaker silhouettes at their original price.
2. Fashion & Lifestyle Magazines - Chance for lifestyle magazines to collaborate with sneaker brands to highlight the adaptability of their products in different settings.
3. Athletic Shoes - Potential for athletic shoe manufacturers to offer cost-effective options to running enthusiasts without compromising on quality.