Airbnb has launched a new feature that will allow travelers to steer clear of tourist crowds and experience cities authentically, basing their trip on suggestions from locals who know the area best. The feature, called Guidebooks, allows hosts who rent their spaces on the site to provide suggestions of where renters should eat, see, and experience during their travels. Guidebooks can maximize enjoyment on the part of the renter, while allowing hosts to share their favorite local spots with the guests who will stay in their home.
At this time, some cities have a composite Guidebook created from the suggestions provided by renters in that city. As more hosts add their personal guidebook suggestions for their home cities, Airbnb will gather this information to produce more city guidebooks for visitors to view and reference during their stay.
Rental Services Guidebooks
New Airbnb Feature Gives Renters Authentic Local Experiences
Trend Themes
1. Authentic Local Experiences - By allowing hosts to provide suggestions of local spots, Airbnb is tapping into the trend of travelers seeking authentic experiences.
2. Personalized Travel Recommendations - The Guidebooks feature caters to the trend of personalized recommendations, offering renters a curated list of places to eat, see, and experience during their trip.
3. Crowd Avoidance - Airbnb's Guidebooks empower travelers to avoid tourist crowds, which aligns with the trend of seeking out more secluded and exclusive experiences.
Industry Implications
1. Hospitality - The Guidebooks feature presents an opportunity for the hospitality industry to enhance guest experiences by curating personalized recommendations and enabling locals to share their favorite spots.
2. Travel and Tourism - Airbnb's Guidebooks align with the travel and tourism industry's focus on providing authentic experiences to travelers, opening up potential partnerships and integration opportunities.
3. Technology Platforms - The Guidebooks feature showcases Airbnb's innovative use of technology to connect hosts and renters, highlighting how technology platforms can disrupt traditional travel guidebook publishing.