Just a short while ago, Nike released a fresh version of its SF-AF1 model for women, which it followed with a pair of new Air Max Zeros.
The colorway featured on the sneakers in a mixture of neutral and bold hues, however the majority of the uppers are marked by light khaki. This base color is contrasted with light salmon and purple primarily, but royal blue and navy branding helps to split it up as well.
The new Air Max Zeros use the model's classic sole, which is a stark white and features a transparent accent near the heel. Only available in women's sizes, the reworked silhouette is expected to drop in the spring at Nike retailers.
Feminine Sneaker Reworks
Nike's New Air Max Zeros Feature Light Salmon Accents on the Uppers
Trend Themes
1. Feminine Sneaker Reworks - Opportunity for brands to rework classic sneaker models with feminine colorways and accents.
2. Mixing Neutral and Bold Hues - Growing trend of combining neutral and bold colors in sneaker designs, creating eye-catching contrast.
3. Transparency Accents in Sneaker Design - Increasing popularity of transparent accents on sneaker soles, providing a unique and modern aesthetic.
Industry Implications
1. Footwear - Opportunity for footwear brands to tap into the demand for feminine sneaker designs with reworked models and unique colorways.
2. Fashion - Fashion industry can explore the trend of mixing neutral and bold hues to create visually striking apparel pieces and accessories.
3. Sports Retail - Sports retailers can capitalize on the popularity of transparent accents in sneaker design by stocking brands that offer sneakers with transparent elements.