These new adidas NMDs make use of the German sportswear giant's Primeknit technology, meaning that the sneakers are incredibly lightweight, breathable and comfortable.
The two new styles are available in women's sizes only, and come in two different colorways. One is a bright hue of baby blue and the other is a deep burgundy, both feature white accents for contrast. The brand's iconic stripes are included on the sides of the uppers in a matching hue, but in a material that's different from the rest of the mesh-like Primeknit fabric that's used.
Although there's laces on the new adidas NMDs for aesthetic purposes, the sneakers are made to simply slide on, making them perfect for casual wear, as well as for athletic purposes.
Breathable Slip-On Sneakers
These New adidas NMDs Come in Baby Blue and Deep Burgundy Colorways
Trend Themes
1. Primeknit Technology - The use of Primeknit technology in sneakers allows for lightweight, breathable, and comfortable footwear.
2. Women's Exclusive Styles - The release of women's exclusive styles in new colorways provides an opportunity to target a specific market segment.
3. Slip-on Convenience - The incorporation of slip-on design in sneakers offers a convenient and hassle-free footwear option.
Industry Implications
1. Sportswear - The sportswear industry can explore the potential of integrating Primeknit technology into their product offerings to enhance wearer experience.
2. Fashion - Fashion brands can capitalize on women's exclusive styles and incorporate similar features into their footwear collections to cater to specific customer preferences.
3. Athletics - The athletic industry can leverage the slip-on convenience trend to develop innovative athletic footwear that provides easy wear and increased functionality.