Never Liked It Anyway is a concept site that combines an online marketplace with an advice column and a 'Bounce Back Box' for those who have recently gone through a breakup.
At the end of a relationship, there's generally an accumulation of relationship stuff: trinkets bought together, jewelry, clothes and presents are all reminders of the time spent with someone and subsequent breakup. That's where Never Liked It Anyway comes in. It's a place to sell all of the things that remind users of their exes. The site lets users list a 'Real World Price' and 'Break Up Price' for each item (meaning how much it cost originally and how much they're willing to sell it for). It also provides space to post photos and a story for objects on sale.
Never Liked It Anyway also has a section that lets users offer each other advice and ask questions, its own blog and a 'Bounce Back Box' that includes everything you need to get over a breakup.
Breakup Pawn Shops
Never Liked It Anyway is an Online Market to Get Rid of Relationship Reminders
Trend Themes
1. Online Breakup Marketplace - There is opportunity for startups to create more online marketplaces focused on selling items related to breakups.
2. Consolation Box - Consolation boxes can be a viable product for those who are recently going through a breakup and could use a pick-me-up; this applies particularly to e-commerce.
3. Digital Support Groups - Technology has disrupted the support group model and developed opportunities for apps and online platforms to provide advice on breakups, friendships, and dating.
Industry Implications
1. E-commerce - E-commerce platforms can offer more solutions and dedicated sections to the post-relationship market, selling items such as trinkets and clothes left over from breakups.
2. Online Communities - There are opportunities for online communities to launch services that support people going through a breakup and offering consoling boxes for purchase.
3. Self-care Products - Self-care products can be repackaged as breakup band-aids offering people going through a hard time unique and meaningful support—this should appeal to companies that are manufacturing and selling these types of products.