Neubau Eyewear, a creative accessories brand that offers a wide range of sunglasses and optical frames that are made in Austria, recently launched its Fall/Winter 2018 collection.
In order to let consumers get a better feel for the elegant frames that make up the collection, the brand hosted an exclusive event during the Toronto International Film Festival, where three new frames were presented. These frames are dubbed 'Bob,' 'Valerie,' and 'Dani' -- classical designs that complement virtually any face shape and personal aesthetic.
In addition, the frames are constructed using an innovative material that the brand calls 'naturalPX,' an eco-friendly polymer made from renewable products that are organically sourced. Primarily, naturalPX is made from an oil that's taken from the seeds of castor oil plants. Due to this unique configuration, the frames are incredibly lightweight and comfortable to wear.
This movement towards more eco-friendly designs is a part of the brand's 'SEE&DO GOOD' mantra, which reflects the steps that it takes to ensure that everything from the frames it creates, to the cases and cleansing cloths that it uses are socially supportive and good to the earth.
Minimal Eco-Friendly Eyewear
Neubau Eyewear's Fall/Winter Collection is Both Modern and Timeless
Trend Themes
1. Eco-friendly Eyewear - Disruptive innovation opportunity: Explore the use of natural and renewable materials in eyewear manufacturing to create eco-friendly products.
2. Minimal Eyewear - Disruptive innovation opportunity: Develop sleek and timeless designs in eyewear that cater to different face shapes and personal aesthetics.
3. Sustainable Fashion - Disruptive innovation opportunity: Embrace sustainable practices throughout the fashion industry to create socially supportive and environmentally-friendly products.
Industry Implications
1. Eyewear Manufacturing - Disruptive innovation opportunity: Introduce innovative techniques and materials in the production of eyewear to meet the growing demand for eco-friendly and minimal designs.
2. Fashion Accessories - Disruptive innovation opportunity: Incorporate sustainability practices in the production of fashion accessories to align with the increasing consumer preference for environmentally-friendly options.
3. Renewable Materials - Disruptive innovation opportunity: Explore the potential of renewable materials, such as naturalPX, in various industries to develop lightweight and eco-friendly products.