NETRA, created in MIT's Media Lab, is a device that attaches itself onto cell phones in order to diagnose eye prescriptions in developing countries or rural areas that don't have access to more sophisticated optometry equipment.
NETRA, which stands for Near-Eye Tool for Refractive Assessment, could really revolutionize eye care around the world. Because the device uses cellphones, an already ubiquitous tool in developing countries, NETRA's accessibility is far-reaching.
Implications - Businesses who produce products designed to also serve the needs of the less fortunate will appeal to a wide range of consumers. Not only will such products benefit many populations, but they will demonstrate the compassion and commitment of particular company to making the world a better place.
Phone-Based Eye Exams
Netra is a Mobile Optometry Solution for Developing Countries
Trend Themes
1. Mobile Optometry Solutions - NETRA's innovative solution for diagnosing eye prescriptions through cell phones could lead to the development of similar systems for other medical needs.
2. Tech for Developing Countries - The use of technology to address the needs of those living in developing countries presents opportunities for further innovation in areas such as healthcare, education, and communication.
3. Accessibility Through Ubiquitous Technology - NETRA's use of cellphones to make eye care more accessible shows the potential for utilizing widely available technology to address global challenges.
Industry Implications
1. Healthcare - NETRA's device and similar mobile optometry solutions have the potential to disrupt the optometry industry and bring eye care to underserved populations.
2. Technology - The use of technology to address global challenges in developing countries presents opportunities for innovation in areas beyond healthcare, such as education and communication.
3. Socially Responsible Business - Producing products designed to serve the needs of less fortunate populations can benefit both business and society, demonstrating a commitment to corporate social responsibility and appealing to socially conscious consumers.