The 'Nest Aware' home monitoring subscription is more than just a way to keep tabs on one's abode. As Nest is hoping to show, the video feeds can be used as a creative way to remember family events. To encourage users to make use of the subscription service as such, Nest Aware now offers a new feature called 'Instaclips.'
Instaclips are a quick way to make time-lapse videos based on the footage from Nest cameras. Though Nest has already offered the ability to mark when action is taking place in the video, Instaclips are a one-click feature that lets users turn that footage into something perfect for sharing. By pressing the Instaclip button at the start and end of some action, the system will automatically create a time-lapse video.
Instant Time-Lapse Buttons
'Nest Aware' Lets Users Create Time-Lapse Videos Called 'Instaclips'
Trend Themes
1. Instant Time-lapse Videos - Developing applications that automatically create videos will become more common as consumers desire more creative and simple ways to document their everyday lives.
2. Subscription Service Features - As subscription services increase their offerings to retain customers, providing unique creative tools like Instaclips could be a way to differentiate themselves from competitors.
3. Creative Use of Home Monitoring Tools - As companies continue to create home monitoring devices, exploring creative ways to use them beyond security could become a trend.
Industry Implications
1. Home Security - By incorporating creative tools like Instaclips, home security companies could generate brand loyalty and increase sales.
2. Subscription Services - Subscription services like Nest Aware could benefit from offering unique creative tools to differentiate themselves from competitors and retain customers.
3. Video Creation Applications - Video creation applications could explore developing features that automatically create time-lapse videos, catering to consumers' desire for simple and creative ways to document their lives.