Nescafé Harajuku has announced it will be taking a more direct approach to helping consumers rejuvenate when stepping into the downtown location in Tokyo this summer. The coffee shop will be introducing standing sleeping pods called the Giraffenap, which has been created by the Koyoju Plywood Corporation. The sleeping booths work by keeping the person in an upright position thanks to a series of articulation points, which alleviate pressure on the body to help a person rest more comfortably.
The Giraffenap pods will make their debut at Nescafé Harajuku on August 22 and be available for use through September 17, 2023 with reservations available online. The pods are expected to be available for consumer purchase in December or in early January 2024.
Upright Cafe Sleeping Pods
Nescafé Harajuku Will Launch Giraffenap Pods for Quick Naps
Trend Themes
1. Standing Sleeping Pods - The introduction of standing sleeping pods like the Giraffenap presents disruptive innovation opportunities for the sleep industry.
2. Body Pressure Alleviation - The use of articulation points to alleviate pressure on the body in upright sleeping pods provides disruptive innovation opportunities for ergonomic product design.
3. Coffee Shop Rejuvenation - The incorporation of standing sleeping pods into coffee shops, as seen in Nescafé Harajuku, offers disruptive innovation opportunities for the hospitality industry.
Industry Implications
1. Sleep Industry - The standing sleeping pods, such as the Giraffenap, could disrupt the sleep industry by offering an alternative sleep solution.
2. Ergonomic Product Design - The articulation points used in upright sleeping pods like the Giraffenap have the potential to disrupt the ergonomic product design industry by improving comfort and support.
3. Hospitality Industry - Coffee shops and other hospitality venues could be disrupted by the incorporation of standing sleeping pods, creating new opportunities for rejuvenation services.