Lego recently showcased an NES console on the brands twitter account, which was produced in collaboration with Nintendo. The Lego Twitter account only showed glimpses of the replica NES console, however other photos were released by a third party which indicates that the product will consist of a console, controller, cartridge, as well as a TV. Promo Bricks, a Lego blog, stated that the new set would be available to consumers for a €229 price point.
Creating a replica of the vintage gaming console could pique the interest of gaming enthusiast consumers. Lego is also relating products from a collaboration with Super Mario Bros., and it appears the brand is actively attempting to appeal to gaming-focused consumers.
Replica Gaming Console Releases
Lego is Releasing an NES Console That Consumers Can Build
Trend Themes
1. Replica Gaming Consoles - There is a potential opportunity for other companies to produce similar retro gaming console replicas in collaboration with popular brands.
2. Collaborative Product Releases - Brands can pursue collaboration projects with popular gaming franchises to create unique and appealing products for gaming-focused consumers.
3. Building-based Gaming - The Lego NES console release demonstrates a potential trend towards creating gaming products that require assembly, offering a different, interactive gaming experience.
Industry Implications
1. Gaming - The gaming industry can explore collaborations with different companies to produce exciting and unique gaming products.
2. Toy Manufacturing - Toy manufacturers can explore the production of interactive, building-based gaming products that appeal to gaming consumers.
3. Tech Hardware - Companies in the tech hardware industry can pursue collaborations with popular gaming franchises to create unique gaming products targeting gaming enthusiasts.