The Nerf Halo blasters are a new series of toys created in partnership between Hasbro and 343 Industries to offer avid fans of the video game with a way to extend their fandom into the real world. The product range includes a number of precision blasters for kids and adults alike to pick up when looking to have a showdown with friends or even colleagues. The products are positioned for an October 2020 launch in the United States and the UK with additional markets set to follow into 2021.
Vice President of Global Brand Strategy and Marketing, Hasbro Adam Kleinman spoke on the Nerf Halo blasters saying, "NERF and Halo are both heritage brands that kids have grown up with and loved for decades, and we’ve found a strong overlap within our consumers. We are constantly looking into ways to bring more innovation and excitement to the NERF brand, and saw an incredible opportunity to collaborate with 343 Industries as they reinvent Halo for the next generation."
Video Game-Inspired Dart Blasters
The Nerf Halo Blasters will Launch in October 2020
Trend Themes
1. Video Game-inspired Toys - The Nerf Halo blasters tap into the trend of creating physical toys based on popular video games.
2. Precision Blasters - The precision blasters offer a new way for individuals, both kids and adults, to engage in competitive play and have fast-paced showdowns.
3. Brand Collaboration - The collaboration between Hasbro and 343 Industries demonstrates the trend of cross-brand partnerships to create unique and appealing products.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore opportunities to incorporate popular video game themes into their product lines, attracting fans who want to bring virtual experiences into the physical world.
2. Gaming Accessories - Companies producing gaming accessories can consider expanding their offerings to include physical blasters or weapons inspired by popular games, providing a more immersive gaming experience.
3. Marketing and Advertising - Marketing and advertising agencies have the opportunity to help brands collaborate with popular video game franchises to create innovative products that resonate with their target audience.