Erik Olofson is the owner of Big Cozy Books, a company that creates book-themed furniture.
The nerdy but creative furniture designs are aimed toward commercial and public uses such as businesses, libraries, offices, reception areas, etc.
They claim that their passion for reading and books is at the heart of every design.
Implications - Despite the growing popularity and proliferation of digital books and online publications, many consumers still hold the traditional printed book dear to their hearts. Designers offering book-themed products, and marketers using the traditional book as a theme in their campaigns, would appeal to those consumers who still have an appreciation for classic printed novels and traditional literary publications.
Nerdy Furniture
Erik Olofson Creates a Book Inspired Sofa For Cozy Reading
Trend Themes
1. Book-themed Furniture Designs - Designers can capitalize on consumers' appreciation of printed books by offering book-themed furniture products.
2. Commercial Applications of Nerdy Furniture - Businesses, libraries, offices, and reception areas can incorporate book-themed furniture to create a cozy reading atmosphere.
3. Marketing with Traditional Books - Marketers can use the traditional book as a theme in their campaigns to appeal to consumers who still value printed books.
Industry Implications
1. Furniture Design - Furniture designers can explore book-themed designs to cater to consumers who appreciate traditional printed books.
2. Commercial Interior Design - Commercial interior designers can incorporate book-themed furniture to create a cozy reading atmosphere in businesses and public spaces.
3. Marketing and Advertising - Marketers and advertisers can leverage the traditional book as a theme in their campaigns to appeal to consumers who still value printed books.