Arguably one of the most popular Nike styles, the Air Max 95, is set to return in a brand new colorway—Neon Air Max 95. The Neon Air Max 95 is set to release on July 22nd this year at retailers with a suggested American pricing of $170.
The best part about this new release is that it will have an "OG" box to make the shoes look the way they were originally released way back in 1995, when the Nike Air Max 95 shoes first made their debut. The box will sport a black and grey scheme with the words "Air Max" bolded in white and neon green over the sides and the top lid.
Known for multiple Air Max units on the sole, the 95 provides not only ultimate comfort but style as well. The official colorway for the sneaker is described as: black, volt, medium ash and dark pewter.
Electrifying Iconic Sneakers
A Legendary Nike Shoe Makes a Colorful Return as the Neon Air Max 95
Trend Themes
1. Retro Revival Sneakers - The re-release of classic sneaker designs offers opportunities for marketing to nostalgia-driven consumers.
2. Limited Edition Drops - Creating limited edition versions of popular products can generate hype and exclusivity.
3. Colorway Releases - New color variations of iconic products can attract both loyal customers and new buyers.
Industry Implications
1. Footwear - The footwear industry can capitalize on the trend by focusing on throwback designs to attract nostalgic consumers.
2. Fashion - The fashion industry can utilize retro revival sneaker drops to add a vintage touch to current fashion trends.
3. Marketing - Marketing professionals can capitalize on limited edition and colorway releases by leveraging exclusivity and scarcity in their campaigns.