Located in Tokyo, the Neighborhood store is the first and last stop for biker fashion in Japan. With a grungy entranceway and a darkened interior, Neighborhood radiates with an underground vibe.
The clothing ranges from military-style jackets to janitor-esque jumpsuits and is displayed on industrial clothing racks amidst an array of unique display pieces. One of these displays is a teepee, complete with a Native American wax figure and a covered wagon backdrop. Another eye-catching piece is the huge motorcycle leaning against an exposed brick wall, which clearly states the store's dedication to biker-friendly clothing.
The Neighborhood store has a lot of occult-inspired items as well, from skulls to incense, available for purchase alongside the clothing merchandise.
Dark clothing aesthetics have risen in popularity a great deal in the past few years, making it clear that punk and grunge looks are the new high fashion.
Bike Culture Fashion Stores
Japan's Grungy 'Neighborhood' Store is Perfect for Fashionable Bikers
Trend Themes
1. Grungy Fashion - Disruptive innovation opportunity: Develop a line of grungy fashion apparel that blends punk and high fashion.
2. Biker Fashion - Disruptive innovation opportunity: Create a line of biker-friendly clothing with a trendy twist.
3. Dark Clothing Aesthetics - Disruptive innovation opportunity: Launch a brand that specializes in dark-themed fashion, appealing to the rising popularity of grunge looks.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Open fashion stores that cater specifically to the grungy and biker fashion niche.
2. Apparel Manufacturing - Disruptive innovation opportunity: Partner with designers to produce unique biker-inspired clothing lines.
3. Retail Display Solutions - Disruptive innovation opportunity: Create innovative retail display solutions that showcase grungy fashion and biker merchandise in a visually striking way.