The NBA AR app was first introduced on iOS in 2017 and allowed basketball fans to take part in a basketball-shooting minigame, but the latest update to the app is better integrating AR and live sports by allowing users to site courtside at the NBA Finals. The update to the NBA AR app essentially creates a doorway where users can view 360-degree snippets of the NBA Finals experience, including player introductions, the pregame tunnel, warm-up and other pre-game rituals.
The AR-driven app works by first scanning the ground in front of the user and laying out a spot for the AR "portal" to appear. Users then need to step through the door and the app will turn the screen of the device into a full 360-degree video. The use of the NBA AR app through smartphones makes the experience incredibly accessible to multiple users and falls in line with the NBA's new mission statement of providing as much access to fans as possible.
AR Courtside Experiences
The NBA AR App Lets Fans Step Right up to the NBA Finals
Trend Themes
1. AR Sports Experiences - The integration of AR technology with live sports provides a more immersive fan experience, with opportunities for innovative advertising and sponsorship.
2. 360-degree Video Content - The use of 360-degree video for sports events allows fans to feel like they are at the game, opening up new revenue streams for media companies.
3. Mobile AR Applications - The increase in popularity of AR apps for mobile devices creates possibilities for new revenue streams through advertising and in-app purchases.
Industry Implications
1. Sports and Entertainment - The AR integration with live sports has the potential to enhance the fan experience, leading to increased engagement and revenue opportunities.
2. Media and Broadcasting - The use of 360-degree video content can create new revenue streams for media companies through enhanced advertising and sponsorship opportunities.
3. Mobile App Development - The rise in popularity of AR mobile apps provides opportunities for marketing and advertising agencies to create experiences that engage users and drive revenue.