Gamified Batting Practices

New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App

Sneaker company New Balance introduced the NB Power Hitter Challenge in collaboration with baseball training service Zepp, adding a level of gamification to the swing analytics service.

Zepp uses a smart swing sensor on the end of a traditional baseball bat to convert swing analytics into measurable data, that, when paired with a smartphone, helps users assess their baseball skills. Through the collaboration with New Balance, the app now allows for a digital competition to ensue between users. Users can now compete in swing challenges, earn achievements and track their progress on a leader board.

The company notes the fusion of new technology with real-world action encompass Zepp's vision for their future."Adding gamification into the fold not only is the future of Zepp training devices, but it also illustrates the vision Zepp -- along with New Balanc -- has to help elevate users’ performance."
Trend Themes
1. Gamified Training Apps - The integration of gamification into training apps will attract more users and keep them engaged in their skill-building.
2. Swing Analytics - Smart sensors for swing analytics can allow for precise measurement of baseball skills and provide users with personalized feedback, leading to improved performance.
3. Digital Competitions - Adding digital competitions and leaderboards to training apps not only adds a layer of fun, but also motivates users to improve their skills and track their progress over time.
Industry Implications
1. Sporting Goods - Sporting goods companies can partner with training services to offer smart sensor technology and gamification features that bring added value to their products.
2. Mobile App Development - Companies specializing in mobile app development can capitalize on the trend of gamified training apps and incorporate innovative features that attract and retain users.
3. Fitness Technology - Fitness technology companies can expand their product offerings to include smart sensors and gamification features that cater to athletes and fitness enthusiasts alike.

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