The Nature Valley Full Mix bars are a new offering from General Mills that are arriving in the UK market to satisfy increasing consumer demand for convenient food options that are achieved with minimal processing. The snack bars come in two flavor options including Peanut Butter & Cranberry and Peanut Butter & Raspberry, which are both characterized by their high level of fiber and protein content. The bars offer a range of textures to enjoy including creamy, crunchy and chewy to satisfy a range of preferences.
Marketing Manager for Snacking at General Mills Roisin Witort spoke on the new Nature Valley Full Mix bars saying, "Here at Nature Valley, we’re all about identifying and satisfying unmet consumer needs and we really believe this innovation will hit the nail on the head with consumers looking for a truly indulgent, yet wholesome snack with a full variety of tastes and textures in one bar. Nature Valley Full Mix is perfect for anyone looking for low processed food with real ingredients they can see and trust, with our market research showing that 69% of shoppers would buy again."
Minimally Processed Snack Bars
The Nature Valley Full Mix Bars Come in Two Varieties
Trend Themes
1. Minimally Processed Snacks - The demand for minimally processed snack options is increasing, creating opportunities for innovation in the snack industry by using real, recognizable ingredients.
2. Multiple Textures in Snack Bars - Creating snack bars that offer a range of textures such as creamy, crunchy, and chewy has become popular, presenting opportunities for snack companies to explore different textures in their products.
3. Merging Indulgence and Health - Consumers are seeking indulgent snacks made with wholesome ingredients, creating opportunities for companies to develop products that cater to this demand by innovating in healthier snack options.
Industry Implications
1. Snack - The snack industry can leverage the trend of minimally processed snacks by creating new products with recognizable, healthy ingredients that cater to health-conscious consumers.
2. Food Manufacturing - The food manufacturing industry can explore using real, wholesome ingredients to produce minimally processed snack options that cater to the rising demand for healthier snacking alternatives.
3. Retail - Retail companies can benefit from the demand for snack bars with multiple textures by stocking a range of products that offer unique texture combinations to cater to consumers' varying preferences.