The LEBON natural toothpastes are an organic way to maintain good oral health that are positioned as a premium cosmetic product thanks to the design of the product packaging. The new collection of packaging for LEBON toothpastes is the design work of Christophe Remy, and has a somewhat retro aesthetic that is mixed with bright colors and gold accents. This makes each of the products appear more like high-end cosmetics than just toothpaste.
The LEBON natural toothpastes packaging identifies how simple, everyday products are being given a luxury overhaul in order to make them more appealing to consumers. With worldwide demand for luxury products increasing, more brands are developing ways to position products to be perceived as exclusive, chic and high-end.
Art Deco Toothpaste Packaging
The LEBON Natural Toothpastes Have a Vibrant Retro Aesthetic
Trend Themes
1. Luxury Packaging - Brands are giving everyday products a luxury overhaul to increase their perceived value and cater to consumer demand for exclusive and chic products.
2. Organic Oral Care - Natural and organic oral care products are gaining popularity in the beauty industry as consumers prioritize healthier and safer options.
3. Retro Aesthetic - The use of retro designs in product packaging is becoming a popular trend to appeal to consumers' nostalgia for past eras.
Industry Implications
1. Beauty - Beauty companies can explore luxury packaging designs for their everyday products to create a premium image and increase brand value in the competitive industry.
2. Oral Care - Oral care companies can develop more natural and organic product lines to meet the growing demand for safer and healthier alternatives to traditional oral care products.
3. Graphic Design - Graphic designers can leverage the trend of retro aesthetics in their designs to meet the growing demand for nostalgic and vintage-looking products.