With a quick look at these natural insecticides, you may not instantly recognize their purpose looking more like green cleaning products, these pristinely white packages actually contain concoctions that are capable of eradicating pests around your home.
Creepy crawlers like cockroaches, blood-sucking flies like mosquitos and plant-eating pests like moths are all targeted within this range. Biocidetech's mission behind the 'Sam Loves Betty' brand is to avoid the use of toxic substances, though, in favor of natural ingredients that are safe for human use and exposure.
To communicate this more organic standard, designer Aris Pasouris worked with cross-stitching patterns, both visually and texturally, to set the products apart from the poisonous competing brands. This natural insecticide's minimalist look further reinforces its purity, and appeals to a broad consumer base that's highly interested in healthier and greener bug killers.
Tactile Pesticide Packaging
These Natural Insecticides Wear Green Ingredients on Their Sleeves
Trend Themes
1. Natural Insecticides - Disruptive innovation opportunity: Develop new natural insecticides with visually appealing packaging that communicate safety and sustainability.
2. Green Cleaning Products - Disruptive innovation opportunity: Create eco-friendly pest control products that resemble green cleaning products to attract environmentally conscious consumers.
3. Minimalist Packaging Design - Disruptive innovation opportunity: Design minimalist packaging for insecticides that conveys purity and simplicity, appealing to a wide consumer base.
Industry Implications
1. Home Pest Control - Disruptive innovation opportunity: Introduce natural insecticides into the home pest control industry to meet the growing demand for safer alternatives.
2. Eco-friendly Products - Disruptive innovation opportunity: Incorporate natural insecticides into the eco-friendly products industry to provide consumers with sustainable pest control options.
3. Health and Wellness - Disruptive innovation opportunity: Explore the health and wellness industry by offering insecticides made from natural ingredients that are safe for human use.