The Natural Grocers Brand Epsom Salts are now being launched in a variety of new scents to provide shoppers with a high-quality way to relax with a quick soak at the end of a long day. The product now comes in four new options including the Tea Tree Foot Fork, Lavender Relaxation, Peppermint Muscle Soak and the Eucalyptus Everyday Cleanse. The products each come in 64-ounce bags with 100% USP grade magnesium sulfate with essential oils used for their fragrance to prioritize a naturalistic experience.
VP of Marketing Raquel Isely spoke on the new Natural Grocers Brand Epsom Salts saying, "The new Epsom salt varieties are sourced from the same trusted supplier that has provided bulk Epsom salt to Natural Grocers since 2016. They specialize in globally sourced, farm-direct commodities including spices, seasonings, grain and value-added dry flavor products."
Private Brand Bath Products
The Natural Grocers Brand Epsom Salts Now Come in Four Scents
Trend Themes
1. Aromatherapy Bath Products - The trend of incorporating essential oils into bath products is disrupting the traditional bath product market.
2. Private Label Personal Care Products - The trend of natural and eco-friendly personal care products is creating opportunities for retailers to develop their own private label brands.
3. Stress-relief Products - The trend of incorporating stress-relief properties into personal care products is disrupting the personal care market.
Industry Implications
1. Retail - Retailers can take advantage of the trend towards natural and eco-friendly personal care products by creating their own private label brands that cater to this market.
2. Spa and Wellness - The trend towards stress-relief personal care products creates opportunities for the spa and wellness industry to expand their product offerings.
3. Essential Oils - The trend of incorporating essential oils into personal care products is disrupting the traditional personal care market and creating opportunities for the essential oils industry.