It might be hard to believe but 'Ably' natural clothing is designed and manufactured to stay fresh wear after wear without needing to be washed. Each of the garments available from 'Ably' have been treated with Filium, which allows the natural fabrics used to make the garments to repel stains, liquid and odors.
Funding now on Kickstarter where the natural clothing brand has already garnered over $150,000 in pledges, 'Ably' clothing looks to revolutionize how one thinks about clothing design.
Many people out there will wear a shirt or garment once then wash it; this can lead to clothing wearing faster than usual and wastes water. 'Ably' clothing enables individuals to wear clothing over and over without needing to wash it to decrease the instance of water waste and keep you going.
Freshness-Focused Clothing
'Ably' Natural Clothing Keeps Dirt, Stains and Sweat at Bay
Trend Themes
1. Stain-repellent Clothing - 'Ably' natural clothing uses innovative technology to repel stains, offering a disruptive solution to the problem of constantly washing clothes.
2. Sustainable Fashion - By allowing individuals to wear clothing multiple times without washing, 'Ably' clothing contributes to the movement towards more sustainable fashion practices.
3. Water Conservation - With its unique ability to stay fresh wear after wear, 'Ably' clothing presents an opportunity for businesses to promote water conservation by reducing the frequency of clothes washing.
Industry Implications
1. Fashion and Apparel - 'Ably' clothing disrupts the traditional fashion industry by offering a new approach to clothing design that emphasizes durability, convenience, and sustainability.
2. Textile Technology - The innovative use of Filium in 'Ably' clothing showcases the potential for disruptive advancements in the field of textile technology, opening up possibilities for other applications and industries.
3. Sustainability and Environmental Protection - 'Ably' clothing aligns with the sustainability and environmental protection movement by reducing water consumption and promoting more eco-friendly fashion choices.