Nativa has recently unveiled its latest sustainable innovation, Nativa Cashmere. Building on its successful launch of sustainable Merino wool and regenerative cotton, Nativa's focus has now turned to cashmere. Nativa Cashmere is a premium offering sourced from Mongolia and produced by nomadic tribes.
One of Nativa Cashmere's key features is its integration of blockchain technology into the supply chain. In addition to its technological advancements, Nativa Cashmere is certified in animal welfare, responsible land management, and corporate social responsibility.
Each Nativa Cashmere garment features a QR code on the label to empower consumers with knowledge and transparency. By scanning this code, consumers access a wealth of information about the garment's journey from farm to brand.
"A global first, Nativa is offering the world’s finest sustainable cashmere with traceable blockchain technology. We are starting directly with our farming partners in Mongolia and personally visiting each to improve animal welfare and environmental and social impact," commented Maria Estrada, global director, Nativa.