Brands — especially QSR chains — are launching special promotions in recognition of National Chicken Wing Day. bb.q Chicken, for instance, kicks off the holiday with a special offer and a sweepstakes for a chance to win a trip to Korea. On July 29 and 30, customers using the new bb.q Rewards app can get a 20% discount on their orders, up to a $15 maximum, by using the code WINGDAY24. This promotion aims to introduce more customers to bb.q Chiccken's loyalty program. Upon sign-up, individuals will receive 7,000 bonus points.
Arguably a more exciting opportunity stemming from the National Chicken Wing Day celebrations is the chance to win a trip to Korea. In partnership with the Korea Tourism Organization, bb.q Chicken is offering a sweepstakes where ten fans will win roundtrip tickets to Korea and a $100 bb.q Chicken gift card. This celebration highlights bb.q Chicken's commitment to quality, featuring its distinctive Korean fried chicken prepared with a unique low and slow frying method.
Chicken-Branded Travel Sweepstakes
Bb.q Chicken is Celebrating National Chicken Wing Day
Trend Themes
1. Gamified Loyalty Programs - Integrating travel sweepstakes into loyalty programs can significantly drive user engagement and excitement.
2. Cultural Experience Giveaways - Offering travel-related prizes that tie into the brand’s cultural origins enhances brand authenticity and customer connection.
3. Promotional National Food Days - Leveraging national food days for special promotions maximizes customer participation and amplifies brand visibility.
Industry Implications
1. Quick-service Restaurants - QSR chains can benefit from integrating digital loyalty programs with enticing sweepstakes to bolster customer retention.
2. Travel and Tourism - Partnerships between food brands and tourism organizations can create unique cross-promotional opportunities that attract diverse audiences.
3. Marketing and Promotions - Creative promotional events pegged to national food holidays can generate widespread buzz and drive substantial consumer engagement.