Diet Coke has announced it will be celebrating National Boss's Day with a new sweepstakes that will provide the unsung heroes out there with a special reward for their hard work this year. The campaign will see consumers able to nominate a person in their life who has been tackling the challenges associated with the ongoing pandemic head-on and will see lucky winners receiving free soda for a year along with a mini fridge. The campaign is starting today and will run through November 16, 2020 for consumers to have their say with who they think deserves a little treat for their hard work.
The Diet Coke National Boss's Day campaign will see winners receiving their prize in 2021 with results being announced in December 2020.
Complimentary Soda Campaigns
Diet Coke is Celebrating National Boss's Day with a New Sweepstakes
Trend Themes
1. Personalized Reward Campaigns - Opportunity to create campaigns that allow consumers to nominate someone in their life for a special reward based on their hard work and challenges faced.
2. Recognition for Unsung Heroes - Opportunity to acknowledge and reward individuals who have been tackling challenges, such as the ongoing pandemic, and have made significant contributions.
3. Engaging Sweepstakes Promotions - Opportunity to run sweepstakes campaigns as a way to engage consumers and generate excitement around a brand or product.
Industry Implications
1. Beverage Retail - Opportunity for beverage retailers to create personalized reward campaigns that offer free products and incentives to consumers.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to help brands develop campaigns that recognize and reward unsung heroes and engage consumers through sweepstakes promotions.
3. Consumer Goods - Opportunity for consumer goods companies to create campaigns that celebrate and reward hardworking individuals while promoting their products through sweepstakes promotions.