This Nathan’s Famous promotion is being run by the iconic New York restaurant in celebration of National Hot Dog Day to provide patrons with a truly low-cost meal deal. The brand will be offering its signature hot dogs for just five-cents each on July 17, 2024 from 11am to 1pm at participating locations as a nod to the original price point in 1916. The promotion is limited to two hotdogs per order and is expected to be a hit amongst consumers looking to chow down on a classic summertime food for a rock-bottom price.
The Nathan’s Famous promotion comes as part of a wider embrace of ultra-low-price food promotions taking place in the US as brands seek to draw back consumers who have cut back on discretionary spending as of late.
Nickel-Priced Hotdog Promotions
This Nathan’s Famous Promotion Celebrates National Hot Dog Day
Trend Themes
1. Nostalgic Pricing - Reviving historical price points attracts consumers by combining nostalgia with affordability.
2. Limited-time Offers - Short-duration promotions drive immediate consumer action and create buzz around the brand.
3. Economic Food Promotions - Ultra-low-price meal deals cater to consumers' needs during economic downturns, increasing foot traffic.
Industry Implications
1. Fast-food Restaurants - Price-sensitive promotions can drive significant customer engagement in a competitive market.
2. Event Marketing - Leveraging special days like National Hot Dog Day provides unique opportunities for brand activation.
3. Consumer Goods - Offering historic price points can enhance brand loyalty and attract budget-conscious shoppers.