These striking Natan Dvir photographs capture the gargantuan billboards of NYC and the impact advertising has on the city. The giant billboards in these photographs are used to advertise upcoming store openings and often loom over entire cityscapes.
As these images portray however, the advertisements have little or no effect on city dwellers who seem to be getting on with their business or day's errands regardless. The huge advertisements dwarf real people, who look like plastic figurines compared to the giant, glamorous models.
Natan Dvir says this collection entitled 'Coming Soon' is "an exploration of our visual relationship with the branded city centers and the commercial environment we live in." The images were shot by the Israeli photographer over the last five years and were all shot in New York City.
Imposing Billboard Photos
These Natan Dvir Photographs Capture the Impact of Advertising in NYC
Trend Themes
1. Visual Pollution - There is an opportunity for companies to develop eco-friendly and visually appealing advertising methods.
2. Subversive Advertising - Companies can explore subversive advertising techniques that challenge traditional methods and engage consumers.
3. Invisible Advertising - An opportunity exists to develop advertising methods that blend seamlessly into the urban environment and go unnoticed.
Industry Implications
1. Advertising - The advertising industry can explore new methods of advertising that integrate with the urban environment without being intrusive.
2. Photography - Photography can be used as a tool to expose the impact of advertising on the urban landscape and inspire change.
3. Urban Planning - Urban planners can explore ways to regulate advertising in urban spaces to create more visually appealing and sustainable environments.