If the eyes are the soul to the windows, then eye makeup could easily be considered decorative curtains; the Nars Dual-Intensity Eyeshadow ad campaign showcases a range of dramatic options that many women will fall in love with. Darkly alluring, the image focuses on a smokey eye fit for a femme fatale. By doing so, it really brings to light the intensity of this collection.
Starring a topless Daria Strokous, the Nars Dual-Intensity Eyeshadow ad campaign has a glamorous rocker feel about it. Yet the latest innovation is less about persona and more about technology. Founder François Nars says, "I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibly of being used wet or dry."
Smokey Eyed Makeup Ads
The Nars Dual-Intensity Eyeshadow Campaign Stars Model Daria Strokous
Trend Themes
1. Dual-intensity Eyeshadows - The development of Nars' Dual-Intensity Eyeshadows showcases a disruptive innovation opportunity for the beauty industry as it presents a unique formulation that can be used wet or dry.
2. Smokey Eye Trends - The smokey-eyed makeup trend as seen in Nars' ad campaign presents a disruptive innovation opportunity for the cosmetics industry to create new and exciting variations of this classic look.
3. Rocker-inspired Ad Campaigns - Nars' ad campaign featuring a topless Daria Strokous presents a disruptive innovation opportunity for the fashion industry to combine edgier themes with a glamorous touch.
Industry Implications
1. Beauty Products - The Nars Dual-Intensity Eyeshadow collection presents a disruptive innovation opportunity for the beauty industry to develop more versatile and flexible formulations for eye shadows.
2. Cosmetics - Nars' ad campaign featuring smokey-eyed makeup presents a disruptive innovation opportunity for the cosmetics industry to experiment with bold and daring makeup looks.
3. Fashion - Nars' rocker-inspired ad campaign presents a disruptive innovation opportunity for the fashion industry to explore new ways of showcasing edgier themes while maintaining a glamorous aesthetic.