Sunrise Sleep Masks

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The Hi-Tech Napwell Gently Wakes Up Wearer by Gradually Lighting Up

Napwell is a sunrise sleep mask that ensures people are woken up at the optimal time during their sleep cycle. Targeting nappers specifically, Napwell brings attention to the fact that even with a quick shut-eye, people can often wake up feeling worse off than before. This is often due to being jolted out of sleep unceremoniously.

Designed by Justin Lee alongside engineers at MIT, Standford and Harvard Medical School, Napwell helps people get the best nap ever by using lights that gradually get stronger to emulate a sunrise. Up until this point, however, the Napwell mask completely blocks out all surrounding light to ensure people fall asleep quickly and remain undisturbed. It is powered by batteries.
Trend Themes
1. Sunrise Sleep Masks - The trend of sunrise sleep masks offers opportunities for disruptive innovation in the sleep technology market.
2. Optimal Sleep Cycle - The trend of waking up at the optimal time in the sleep cycle presents disruptive innovation opportunities for alarm clock manufacturers and sleep tracking devices.
3. Gradual Wake-up - The trend of gradual wake-up devices like Napwell creates opportunities for innovation in the alarm clock industry to provide a more gentle and natural waking experience.
Industry Implications
1. Sleep Technology - The sleep technology industry can benefit from the trend of sunrise sleep masks by developing innovative products that improve the quality of sleep.
2. Alarm Clock - The alarm clock industry can tap into the trend of optimal sleep cycle by incorporating sleep tracking features and developing devices that wake users up at the right time in their sleep cycle.
3. Sleep Tracking Devices - The sleep tracking devices industry can capitalize on the trend of gradual wake-up devices to offer more advanced features that help users achieve a more refreshed waking experience.

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