Many parents can confirm that the standard baby bib catches very few of the spills and stains that get hijacked by gravity, refused by the consumer or simply miss the hatch, so the Napkid Apron aims to become a more inclusive protective covering.
The real trouble may begin when toddlers start feeding themselves, figuring out how to use utensils effectively, and discovering the fun that playing with food can be. The solution created by Madame la Marchande is essentially a large fabric serviette, punctured with two grommets and strung with a neck strap.
A truly simple concept, this expansive smock is big enough to cover just about every part of a child's outfit that's in danger of being destroyed by his meal. The Napkid Apron comes in three colors, and playfully wishes its wearer "Bon appétit!"
Tea Towel Bibs
The Napkid Apron is a Substantial Smock Capable of Catching Food Scraps
Trend Themes
1. Child Mealtime Protection - Opportunity to create new protective gear to catch spills and stains during mealtime for children.
2. Practical Babywear - Room for innovative baby clothing designs that are both practical and stylish.
3. DIY Innovation - Parents can create an opportunity for personalized Apron designs for their children.
Industry Implications
1. Baby Products - Napkid Apron has potential to disrupt current bib products offered in the baby industry.
2. Textile Manufacturing - New protective materials can be developed for children's Aprons.
3. Handmade Goods - Opportunity to create personalized Napkin Aprons with unique designs for children.