Fashion labels Napapijri and Martine Rose join to launch NAPA's Fall/Winter 2018 collection this year. The whole range is designed in-house at the Martine Rose Studios in preparation for the colder seasons. A strong inspiration of Napapijri's heritage was drawn in crafting the new range of apparel -- implementing the concept of a 'Napa' individual traveling and exploring through multiple environmental settings.
The heritage theme stays strong throughout the range as many archival pieces are updated, such as the core heritage jackets. It keeps the signature look, rather than taking on new contemporary elements. Additionally, there are offerings such as t-shirts, sweaters, and hoodies that are adorned with technical details such as jersey or fleece construction. Notably, there is a graphic seen throughout the entire collection centered around '1987', which is the year that the label was founded.
Heritage-Inspired Travel Apparel
Napapijri and Martine Rose Launch The NAPA Fall/Winter 2018 Line
Trend Themes
1. Heritage-inspired Apparel - Opportunity to create apparel lines that take inspiration from a brand's heritage and history.
2. Archival Update - Opportunity to update archival pieces and add modern touches to create new products.
3. Technical Details - Opportunity to add technical details to apparel that elevate their functionality and aesthetic appeal.
Industry Implications
1. Fashion - Opportunity for fashion brands to take inspiration from their heritage and create new lines with a sense of history.
2. Apparel - Opportunity for apparel brands to update archival pieces and add modern touches to appeal to contemporary tastes.
3. Outdoor - Opportunity for outdoor apparel brands to incorporate technical details into their products to enhance their functionality for various outdoor settings.